Sharing our passion for surfing, fishing, and adventure in Baja.

SHOP NEW STUFF

Where to Find Us!

Killer Dana Surf Shop

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Stewart Surfboards

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Brawner Boards

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Dana Wharf Sportfishing & Whale Watching

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Catalyst Surf Shop

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Killer Dana Surf Shop • Stewart Surfboards • Brawner Boards • Dana Wharf Sportfishing & Whale Watching • Catalyst Surf Shop •

Baja Lovers shop here.

Read more about our Adventures…

How we give back!

  • Dana Hills Surf Team

  • Marco Forster Surf Team

  • Mares Foundation

  • Dana Outrigger Canoe Club

Learn More
View fullsize Batten down the hatches Baja; Kay is packing a punch! Prayers for our amigos down south.
View fullsize Buenos Dias from Pura Baja… say hello to the new swell this morning! Authentic to the Baja California lifestyle since 1979.
View fullsize Just watched this epic production on ESPN. Great camera work, awesome Baja scenery and a solid crew!! Outstanding @ryan_a_ray @cameron_steele16 @bajahq yeww!🤙🏽 #riptocabo #bajahq #cameronsteele #johnnycampbell #espn #baja1000 #bajaoffroad #
View fullsize Sunday Funday! Dana Point roots with PB OG @garywright331 and @christianbanks63 with Christian’s mom Carol Erickson @killerdanasurfshop #danapoint #beachroad #capobeach #danapointharbor #killerdana #killerdanasurfshop #surfroots #soul
View fullsize VanVenture; Pura Baja style! Authentic since 1979. #vanlife #vanlifediaries #vanlifers #campervan #campers #vanliving #vanlifestyle #econoline #vintagevan #vintagevans #bajalife #surfvan #surfervan #keepbajapura
View fullsize Feliz Fishing Friday! The Dorado bite is on fire outside Dana Point… get all your PB gear @hoganstackle and @fishdanawharf hoookuuup! #fishdanawharf #danapointharbor #hoganstackle #danawharfsportfishing #dorado #westcoastfishing #seewha
View fullsize Fish tacos Pura Baja style! Thanks for the dodos @aarondecorte_ and @matthew.ames
View fullsize New Product arrival at Pura Baja! Two new designs by @muirman for your Baja California lifestyle! Available now @killerdanasurfshop and our website in bio. Saludos! #killerdanasurfshop #killerdana #danapointharbor #bajacaliforniamexico #maresfou
View fullsize Feliz Fishing Friday; from ocean to plate Pura Baja style. Authentic since ‘79. purabajaclothing.com #fishinglife #whiteseabass #croaker #bajacalifornia #sportfishing #fishbaja #seewhatsoutthere #keepbajapura
View fullsize Feliz Tubesday from your amigos at Pura Baja Clothing…authentic to the Baja California lifestyle since 1979. New styles by @muirman coming to @killerdanasurfshop this week! #killerdana #killerdanasurfshop #muirman #surfphotography #surfph
View fullsize Happy Mahi Monday from Pura Baja. This has been a memorable Dorado season and it’s still going strong 💪🏽. Get your “El Dorado” tee @hogansbaitandtackle today! #mahimonday #wideopen #danawharf #hoganstackle #dorado #seewhatsou
View fullsize Feliz Sunday Funday…here’s PB OG @garywright331 logging for fun on a perfect little day somewhere along the Pura Baja coast.
View fullsize More fun on the @sumfundp with the @killerdanasurfshop crew! Get yours @fishdanawharf today!
View fullsize Happy Fishing Friday from Pura Baja Clothing…here’s PB OG @garywright331 with a couple of the @killerdanasurfshop crew @aarondecorte_ and @christian.collings on @danawharfsportfishing boat @sumfun on a twilight adventure. Good times!! #
View fullsize Sometimes it’s nice to stop and smell the cactus! Here’s PB ambassador @grant.richey in his original “Logo” tee a couple weeks ago; chasing a Hurricane Frank swell deep into Baja’s desert coast. #surfbaja #swellchasers
View fullsize Happy Tubesday from Pura Baja Clothing…authentic since 1979. Get yours @killerdanasurfshop today! #killerdanasurfshop #killerdana #danapointharbor #danapointcalifornia #keepbajapura #wildcoast #bajacaliforniamexico #surfmexico #bajacal